Santa Clara, Calif. - March 17, 2008
Reisteter Brings Over 20 Years of Sales and Marketing Expertise to NEC
NEC Corporation of America, a premier provider of IT and network solutions and services, today announced that Jim Reisteter has joined the company as the general manager of the Digital Cinema Division. He will report to the vice president of the Solutions Business, Yuji Ichimura. Reisteter offers a diverse and successful background in sales leadership, marketing and general management of Fortune 50, mid-cap and re-start organizations.

“Jim's experience is ideal for leading our Digital Cinema business to the next level,” said Yuji Ichimura, vice president, solution line, NEC Corporation of America. “He understands the customer perspective, and will ensure that our customers receive the state-of-the-art digital cinema and pre-show advertising technology solutions that they need.”

In this role, Reisteter is responsible for building NEC's media solutions business by leveraging the world-class expertise of NEC visual display products, infrastructure, and integration services to provide specialized, turnkey solutions for the delivery and management of digital content.

According to Reisteter, “NEC offers very high quality digital media projectors, servers and services. This is an unparalleled opportunity to lead an organization, and deliver a new standard in visual technology to the cinema industry.”

Previously, Reisteter served as the vice president of sales and marketing at Pacific Media Associates, the leading provider of market research and intelligence for the front projector and flat panel display markets, including digital cinema. Prior to Pacific Media, Reisteter held the vice president and general manager position in the front projector control unit at Interlink Electronics, and the professional digital imaging unit at Kodak. Reisteter has also held numerous senior-level sales and marketing management positions with Hayes, Delrina, Ashton-Tate, and Government Technology Services, Inc. He is a graduate of Pennsylvania State University with a B.S. degree in Marketing, and the Executive Education Program at the University of Michigan.

About Digital Cinema
The Digital Cinema Division of NEC Corporation of America leverages NEC's world-class expertise in visual display products, IT infrastructure and integration services to develop specialized solutions for the delivery and management of digital content. By combining the expertise of movie-making professionals with the technological innovation of NEC, the Digital Cinema Division delivers all-encompassing digital cinema and in-theatre solutions that meet the requirements of the entertainment industry.

About NEC Corporation of America
NEC Corporation of America is a leading technology provider of network, IT and identity management solutions. Headquartered in Irving, Texas, NEC Corporation of America is the North America subsidiary of NEC Corporation. NEC Corporation of America delivers technology and professional services ranging from server and storage solutions, IP voice and data solutions, optical network and microwave radio communications to biometric security, virtualization and digital cinema solutions. NEC Corporation of America serves carrier, SMB and large enterprise clients across multiple vertical industries. For more information, please visit

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